Motorola Designed The Second Generation Moto E To Be A More Premium Device


After weeks of rumors, Motorola finally revealed the second generation Moto E this week. Although the new generation Moto E looks similar to the original Moto E, it has several changes under the skin and to the device specification. The original device was based around a dual-core Qualcomm Snapdragon 200 processor and a 540 by 960 pixel 4.3-inch screen. The second-generation model is based around a new generation, 64-bit, quad-core Snapdragon 410 processor and a 540 by 960 pixel, 4.5-inch screen. The later generation Moto E also benefits from 4G LTE, which was missing from the first-generation model Motorola have discussed why they've made these changes to the original device.

When Motorola were designing the second generation Moto E, their primary problem was that of creating "a premium smartphone experience for people who don't want to spend a lot of money." Their solution was a specification bump, in some areas relatively minor and in others, substantial, combined with some significant changes to the software functionality. Motorola talked to customers of the original Moto E for feedback of what they liked about the device. The first example that Motorola give is front facing photography, because the original Moto E lacks a front facing camera, but the second generation has one.


Motorola also added a number of the premium features originally found in the 2013 Motorola Moto X together with the dual accelerometers. The first added feature is "Quick Capture," a way of activating the camera by flicking your wrist. Together with "Quick Capture," Motorola also added Moto Display, which means the device screen stays dark until the device is moved or nudged, when it will light up to show you your notifications. The Moto E also includes Motorola Assist, which is designed to recognize when the user is busy and unable to deal with messages and calls. It will recognize when you are asleep or in a meeting as two examples and will not disturb you.

And finally, the two headline changes to the new generation Moto E are first, the addition of LTE to the device and second, the ability to customize the device with different colors. The addition of LTE is because Motorola wanted to help customers join the connected world without paying a lot of money. The ability to customize the device is a cheaper way of emulating Moto Maker and the Moto X: Motorola have designed the second generation Moto E to use Motorola Bands, which also have ridges designed to make the handset easier to hold, too.

What do you think of Motorola's improvements to the second-generation Moto E? If you are in the market for an entry level device, would the Moto E now be on your shortlist? Let us know in the comments below.

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Senior Staff Writer

I grew up with 8-bit computers and moved into PDAs in my professional life, using a number of devices from early Windows CE clamshells and later. Today, my main devices are a Nexus 5X, a Sony Xperia Z Tablet and a coffee cup.

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