Last month it was reported that Google will be (in some capacity) acting as an MVNO and providing (in some capacity) a wireless carrier service. Now, the idea of a carrier service provided by Google has been long-coming. Many have expected Google to make a move such as this, for a long time. Not to mention with their latest Google Fiber venture, we have already started seeing them move into the home broadband industry. So why not the mobile carrier industry? That said, beyond the confirmation there are almost no details known about what to expect.
Once Google’s MVNO move was confirmed, everyone naturally assumed this will be some form of standard and cheap Google-based service. Taking on the industry staples and so on. But is that really likely to be the case? We know the move will involve T-Mobile and Sprint in some capacity? But how will it work? Logically? In reality? The idea of a Google based carrier service sounds perfect, but is that all not too much work for the Search giant? Just look at Fiber and how long that has taken to reach the limited stage it is currently at.
Well, an interesting blog sent out today by Dean Bubley on Disruptive Wireless (source link below) highlights some interesting and valid points. As Bubley notes, it seems far less likely that a Google based cell phone service will be anything like what we dream of, or what is currently offered by the big main carriers or the various MVNOs. In fact, what Google are planning is probably far less radical than one may have thought. An extremely likely concept put forward by Bubley, is that this could be something akin to what we have recently seen with Apple and their Apple SIM cards. In short, this might not at all be a smartphone based service but instead maybe geared far more towards tablet’s and helping them distinguish a more tablet focused data service. This could be simply a data plan being put forward by Google and one which may never offer a realistic or ‘true’ carrier service. Other ideas put forward include this could be a freemium or pay-per-use type service which works as an add-on to existing carrier contracts. In short, Google is probably not planning on the massive steps we might be thinking.
Of course, this is all speculative. However, Bubley has a point with the comments he makes, as it does seem far more ‘sensible’ for Google to work on some model of ‘data-only’ service then a fully functional and fully pledged MVNO service. That said, until we hear more from any of those involved about the so-called ‘Project Nova’, it is all just a guessing game. What do you think the future of Google as an MVNO will be? Let us know.