The 'who can make the thinnest smartphone' game has been in progress for quite some time now. Gionee's Elife S5.1 smartphone was the leader of thin smartphones for quite some time, until Oppo released their R5 handset back in October 2014. Oppo's reign was a short one though, shortly after the R5 launch, Vivo managed to release something even thinner than Oppo's offering, the X5 Max handset which is 4.75mm thin (0.10mm thinner than Oppo R5). That's not all though, Vivo X5 Max is extremely thin, but not the thinnest handset in the world at the moment, Ivvi K1 Mini took that title a while back. This handset is 4.7mm thin, therefore the thinnest smartphone around.
Ever since Gionee sent out invites for their March 2nd event for MWC (Mobile World Congress) this year, people have assumed that the company will release an even thinner smartphone than Ivvi K1 Mini. Reports that followed suggested that the phone will be 4.6mm thick, which was kind of hard to believe considering that Gionee themselves said that they don't see the point in this by stating the following: "The race to make the slimmest smartphone was getting out of hand. Going so slim is actually not benefiting user experience without the performance to back it up." Despite this rather obvious hint that we won't be seeing an extremely thin smartphone by the company, reports persisted. Well, The device just got certified by TENAA (China's equivalent to the FCC) in China, and basically confirmed that this won't be the thinnest device in the world. This handset will be 5.5mm thick, which is still extremely thin, but nowhere near as thin as people thought. As far as other specs go, this thing will feature a 5.2-inch 1080p (1920 x 1080) display along with 2GB of RAM and 16GB of non-expandable internal storage. MediaTek's MT6752 octa-core processor clocked at 1.7GHz will power on this device, and 4G LTE connectivity will be available as well. 13 and 8-megapixel snappers will be available on this device, on its back and front, respectively. Android 4.4.4 KitKat will come pre-installed on this device and the handset will be available in Black, Blue and White color options. The Gionee Elife S7 will measure 148.8 x 72.4 x 5.5 while it will weight 126.5 grams.
I can't say that I understand this obsession for making the thinnest smartphone around, it makes sense from the marketing perspective I guess. There are way too many trade-offs you have to make here though, like weak battery life and a rather awkward phone to hold in the hand due to its thinness. Anyhow, there you have it, the Gionee Elife S7 definitely won't be the thinnest smartphone in the world.