Corning is pretty well known throughout the tech industry, and even with consumers although many of them may know them better by the product they create, which is Gorilla Glass, a rather tough and fairly scratch resistant glass used on top of many of today's smartphones and tablet displays as well as other electronics that have a screen. Corning has made a good number of improvements over each series that has surpassed the one before it, although their next iteration of glass just might take things to a whole new level in scratch resistance and toughness for mobile devices.
According to CNET, Corning's next upcoming material which is referred to as "Gorilla Glass like" called Project Phire, will be up to par with sapphire glass when it comes to scratch resistance and also keeps the toughness of Gorilla Glass 4. Corning stated that it would be approaching the level of scratch resistance of sapphire glass, so sapphire may still hold the title for most scratch resistance, but Project Phire could end up being a better solution since it'll be near just as resistant to scratches and scuffs but also tougher than sapphire when it comes to drops and damage.
Corning more or less seems to have fallen into the act of developing this super tough and super scratch resistant material for the successor to Gorilla Glass 4, as development began only after Apple(who is one of their biggest customers of supplied glass for use on the iPhone displays)was looking into switching to screens made from a synthetic sapphire due to it having the capability to resist scratches quite a bit better than Corning's Gorilla Glass. However that plan ended up falling through when the supplier of the synthetic sapphire(GT Advanced Technologies)filed for bankruptcy and Apple was left without anything to show for its money dumped into development. This gave Corning the opportunity to develop the Project Phire material covertly, which led them to the surprise announcement this morning about the product. It will still be a while before we see Corning sell this material to manufacturers, so it's very likely that we won't see it actually on devices until the end of this year or early next year.