The BLU Studio Energy smartphone has been released and is exclusively up for sale at Amazon for $149, unlocked. This handset was first announced at the Consumer Electronics Show, or CES, in January at Las Vegas. If you missed the announcement, let me run through the core specification of the device. It’s based around a 720p resolution 5.0-inch IPS display and a 1.3 GHz, quad core MediaTek processor with 1 GB of RAM. The Studio Energy has 8 GB of internal storage plus a MicroSD card that supports up to 64 GB cards for expansion. The device is available in Midnight Black, Ceramic White and Luxury Gold and will run Android 4.4 Kit Kat out of the box, which looks close to stock. BLU are promising to update it to Android 5.0 Lollipop in June. The device has dual SIMs and supports HSPA network speeds of up to 21 Mbps. There’s an 8 MP rear facing camera and a 2 MP front facing camera: the Studio Energy is very much a lower mid-range device, but it has a secret weapon. BLU have included a USB OTG, On The Go, adapter in the box and the Studio Energy comes with a 5,000 mAh main battery. That OTG cable may be used to recharge other devices.
The cost of this enormous battery – which is larger than my Google Nexus 7 – 2013 by over 20% – is not an enormously thick device. Instead, the Studio Energy is 10.4mm thick. To put this into perspective, my 2011 Samsung Nexus S was thicker, had a lower resolution, 4.0-inch AMOLED display and a 1,500 mAh battery. The BLU Studio Energy has a claimed four day battery life of “standard usage” and up to 45 days of standby. It’s official talk time is 52 hours so if you have a habit of forgetting to put your device on charge overnight, this could be the device for you.
Whilst the BLU Studio Energy may not be the very last word in high end specifications, a 5.0-inch, 720p resolution display is going to be perfectly fine for most people. Also, only having a 3G network might be difficult if you are used to high speed 4G LTE networking, but that battery is enormous. It’s large enough to go away for a weekend, a long weekend even, and not have to worry about recharging the device. It’s the kind of device that I would be interested in picking up: how do our readers think? Is too much of a focus on the battery a bad thing, or is it about time manufacturers bucked the trend of ever-thinner devices and introduced something to the market that keeps on going long after our flagships have given up on us? Let us know in the comments below.