Never before has a mobile processor caused so much controversy, these little pieces of silicon might be what we all rely on in our smartphones, but there's often little fanfare surrounding them. Of course, when we're talking about Qualcomm and their Snapdragon line of processors it's no surprise that their first processor to come under question in years is causing a bit of stir. The Snapdragon 810 is proving something of a thorn in Qualcomm's paw, and while they keep on saying the opposite, it's clear the Snapdragon 810 isn't sailing quite as smoothly as the Snapdragon 805, 801 and other Snapdragon processors from the past few years. Today's press release, with the likes of Sony, Motorola, Xiaomi, Oppo, LG and even Microsoft praising the chip proves that Qualcomm is feeling the heat. Oh, spoiler alert: Samsung apparently had nothing to say about the Snapdragon 810 in today's release.
The release itself is really quite lengthy (it's attached below for all to read), but it essentially reads like a big pat on the back for Qualcomm. LG said of the G Flex 2 that "with an advanced feature set and stunning multimedia support, the Snapdragon 810 provides us with a tremendous foundation to enable the most advanced mobile experiences for consumers." Gen Tsuchikawa, senior vice president and chief strategy officer of Sony Mobile said that "Whether it's long-lasting battery life, watching the latest movies or enjoying music in Hi-Res Audio quality, our customers are increasingly demanding more from their Xperia device to deliver the latest content and entertainment experiences." So, two happy customers of Qualcomm's right there, with news that Xperia devices will be hitting shelves in 2015 with the Snapdragon 810.
Elsewhere, it was interesting to hear from Xiaomi and Oppo, two of the biggest Chinese mobile manufacuters. Xiaomi's Lei Jun said that the Snapdragon 810 in the "Mi Note Pro provides us the ability to deliver more performance, features and user capabilities to a mobile device than ever before." Meanwhile, Oppo said that they're "excited to collaborate with Qualcomm Technologies on our Snapdragon 810-based devices to drive new value in the premium tier for our customers in 2015."
Samsung is not mentioned once in the entire press release, leaving a pretty massive hole in the list of big tech giants praising the new Snapdragon 810. Recently, Qualcomm confirmed that they had indeed lost a large customer for 2015, with the general consensus that customer is Samsung and the Galaxy S6. With no Samsung in the below press release, it sure looks that way. Is this some sort of damage control from Qualcomm? It sure seems that way, but it could be just your usual release to drum up some enthusiasm in the new processor. Either way, it's looking more and more likely that the Galaxy S6 is to launch with a homegrown processor as standard.
Qualcomm Snapdragon 810 Processor Powers Premium Tier Mobile Experiences of 2015
Superior connected mobile computing processor provides a foundation for global smartphone innovation in 2015
SAN DIEGO, Feb. 2, 2015 /PRNewswire/ — Qualcomm Incorporated (NASDAQ: QCOM) today announced that its subsidiary, Qualcomm Technologies, Inc. (QTI), has a growing customer design pipeline in excess of 60 premium tier mobile devices based on the Qualcomm® Snapdragonâ„¢ 810 processor. New devices based on Snapdragon 810 include the LG G Flex2 and the Xiaomi Mi Note Pro, with many more expected in the coming weeks and months.
"The LG Flex2 is designed to represent a new class of innovation at the premium tier with the dynamically curved design, a richer feature set and faster performance than the previous generation," said Chris Yie, vice president, head of marketing communications at LG Electronics Mobile Communications Company. "With an advanced feature set and stunning multimedia support, the Snapdragon 810 provides us with a tremendous foundation to enable the most advanced mobile experiences for consumers."Advertisement
"Xiaomi prides itself on embracing the leading-edge of innovation for premium mobile devices," said Lei Jun, Founder, chairman and chief executive officer, Xiaomi. "We make every effort to bring the newest and most innovative technology to our enthusiastic customers, drawing on the best in the industry. Our collaboration with Qualcomm Technologies on the Snapdragon 810-powered Mi Note Pro provides us the ability to deliver more performance, features and user capabilities to a mobile device than ever before. This is what our customers want and what Xiaomi will deliver with the Snapdragon 810."
"Motorola Mobility and Qualcomm have a long history of cooperating to create amazing mobile experiences," said Rick Osterloh, president, Motorola Mobility. "The Snapdragon 810 processor will enable us to push the boundaries even further so we can continue delighting our customers with devices that give them new choices."
"Whether it's long-lasting battery life, watching the latest movies or enjoying music in Hi-Res Audio quality, our customers are increasingly demanding more from their Xperia device to deliver the latest content and entertainment experiences," said Gen Tsuchikawa, senior vice president and chief strategy officer, Sony Mobile. "We're excited about the new capabilities of the Snapdragon 810 processor and are looking forward to working with Qualcomm Technologies as we bring new Xperia products to consumers later this year."Advertisement
"OPPO is committed to delivering to our users the most delightful electronic experience, that is full of surprises through meticulous designs as well as smart technology," said Sky Li, vice president of OPPO and managing director of International Mobile Business. "We're excited to collaborate with Qualcomm Technologies on our Snapdragon 810-based devices to drive new value in the premium tier for our customers in 2015."
"Microsoft and Qualcomm's long standing collaboration has allowed the two companies to offer compelling business, imaging, and entertainment experiences with Lumia smartphones running on Windows Phone," said Juha Kokkonen, general manager for portfolio and product management at Microsoft. "We look forward to continuing this relationship to deliver best in class Lumia smartphones, powered by Qualcomm's Snapdragon 810 processors, and offer an unprecedented combination of processing power, rich multimedia, high-performance graphics and wireless connectivity for our customers."
"The smartphone experience at the premium tier will be defined by products that don't compromise on performance, connectivity and entertainment, and Snapdragon 810 will be at the heart of enabling these features," said Murthy Renduchintala, executive vice president, Qualcomm Technologies, Inc., and co-president, QCT. "With a growing design pipeline currently in excess of 60 devices, we're excited about the innovation our OEM customers will unlock for consumers who demand superior mobile experiences in 2015."Advertisement
For premium mobile experiences, Snapdragon 810 processors are designed to enable a new class of performance, connectivity and entertainment never before seen in the premium smartphone tier, including support of the following capabilities for consumers, OEM device makers and operators:
- Fast LTE connectivity: based on a next generation integrated LTE Advanced modem with Cat 9 support for speeds of up to 450 Mbps
- Enhanced image quality and clarity: with high-performance dual 14-bit ISP that supports up to 55 megapixel camera capabilities
- Connecting to LTE: enabled by Qualcomm RF360â„¢ Front End Solution Antenna Tuner which increases coverage, throughput and reduces dropped calls
- Console quality gaming in up to 4K resolution: based on the new Qualcomm® Adrenoâ„¢ 430 GPU with 30 percent more performance and 20 percent lower power than previous generation
- High-performance 64-bit processing: with quad core ARM A57 CPUs running up to 2.0Ghz and quad-core ARM A53s running up to 1.5Ghz
- Fast available Wi-Fi: supporting the new Qualcomm® VIVEâ„¢ dual-band, 2×2 802.11ac Wi-Fi with Qualcomm® MU | EFX (MU-MIMO) technology and the newest 60 GHz 802.11ad Wi-Fi for proximal connections up to 5 Gbps
- Comprehensive 4K support: including 4K video recording with playback on device and to external display, utilizing leading color enhancement and power-saving technologies
- Professional quality audio: with support for the latest Dolby Atmos, and up to 24-bit/192kHz music playback using our Qualcomm® Hexagonâ„¢ V56 DSP
- Comprehensive LTE coverage: Broad support of LTE/3G modes and bands that support LTE speeds when roaming and fall back to 3G when LTE is not available
- Single SKU design: Global multimode capability and Qualcomm RF360 front end supports lower OEM development costs, SKU and inventory management complexity and costs for global OEM products
- LTE reliability: tested extensively across major infrastructure and operator networks worldwide
- LTE power efficiency: supported by the maturity of our latest generation LTE Advanced modem and RF360 Envelope Tracker
- 4K multimedia: reliable third generation 4K platform with network and energy efficient HEVC encoding and new Adreno 430 GPU
- Support of all major global position location constellations: including GPS (USA), Glonass (Russia), Beidou (China), and Galileo (EU) LTE DSDA Multi-Sim: supports integrated, single baseband LTE Dual-SIM / dual Active functionality
- Superior user experience at the cell edge: 3x Carrier Aggregation (3x CA) designed to deliver better consumer experiences throughout a carrier's network
- Broad use of operators' spectrum assets: support for major cellular modes, including LTE-FDD and LTE-TDD and all 3GPP-approved CA combinations to support an improved combination of coverage and capacity benefits
- Support for new carrier features anticipated in 2015: including LTE-Broadcast, VoLTE and Video Telephony with seamless Wi-Fi handover.
- Wi-Fi for offload of cellular network traffic: Quality handover of voice and data services between LTE and 802.11ac with MU-MIMO