Earlier we reported that Sony Corp. may be looking into the possible scenario of selling off their mobile division, officially known as Sony Mobile, as they may have tough times ahead following what hasn’t been the easiest year in sales of mobile devices for the company. Sony, despite its having the capability to offer a stellar product, doesn’t have much of a presence in the U.S. which is one of the largest markets for smartphones, and they don’t exactly spend the amount of money on marketing their products that LG and Samsung do, the two leading Android smartphone OEMs. With Sony marketing their mobile devices less than other top name manufacturers, it ultimately makes them less recognizable as a formidable smartphone brand, and that hurts their sales since plenty of people don’t really know their phones exist. This could be part of the reasoning behind Sony CEO, Kazuo Hirai’s consideration on selling off mobile.
At this point in time there is no confirmation anywhere that Sony actually has plans to do this, although they did mention that they realize “no business lasts forever” which at the least sounds like they have thought about it. However, considering their struggling mobile profits it wouldn’t be an unlikely scenario down the line, unless they pull through and turn things around with their 2015 lineup. Sony could also be looking into fostering a joint venture with other companies to perhaps breathe some life into their mobile division, which wouldn’t necessarily be a bad thing if it helped to keep the mobile division afloat. The question is, if Sony ends up planning to sell of Sony Mobile, what does that mean for Android users, and what does it mean for those who are already using current Sony mobile devices?
If Sony sells off their mobile division, is there a possibility that it will affect the development process for future updates on supported devices? If that were the case, we couldn’t necessarily expect the new owner to keep to the same standards when it comes to software upgrades and improvements. We also couldn’t expect devices to be of the same quality, nor have as pleasing of a UI and user experience. Even though Sony devices are not nearly as available here in the U.S. as they are in other regions like the UK or Sony’s home country of Japan, if Sony Corp. sells off Sony Mobile, that leaves consumers with less choice when it comes to picking out a new smartphone, and that would be a disappointing thing as Sony makes a really great product. For now, we’re merely throwing around questions about all this, and hopefully Sony has some aces up their sleeves, we’d hate to see Sony go.