Today, Snapchat introduced Snapchat Discover. It's yet another way that the company can expand it's reach, instead of just sending pictures and videos. A while back, Snapchat introduced Stories. Which allows you to post a picture or a video that all of your friends can see it and it usually lasts about a day or two. Well Snapchat is bringing that to brands and ads now. In the video showing off this new feature, Snapchat shows stories from ESPN, Food Network, Comedy Central, People Magazine, National Geographic, Cosmopolitan, CNN, Vice, The Daily Mail, and Yahoo. That's just the launch partners though. There will likely be even more in the next few months. You might even see Android Headlines pop in there. Just saying.
"Discover is new, but familiar. That's because Stories are at the core – there's a beginning, middle, and end so that editors can put everything in order. Every edition is refreshed after 24 hours – because what's news today is history tomorrow. Discover is fun and easy to use. Tap to open an edition, swipe left to browse Snaps, or swipe up on a Snap for more. Each channel brings you something unique – a wonderful daily surprise!"
So now, Snapchat is going to have content for you to check out. As well as ads. And there's two big reasons for these. One, you're spending more time in the app – which right now, according to studies people spend the most time in the Facebook app – and two ads equal money. Which up until this point, Snapchat hasn't been making any money at all. Which it kinda needs to continue making this great app.
So how many of our readers out there use Snapchat everyday? What do you think of Snapchat Discover? Is it something you'd like to use everyday, or even a few times a week? Let us know your thoughts in the comments down below.