Samsung has long been known as the number one device manufacturer when it comes to Android smartphones and tablets, and furthermore they have surpassed Apple in overall smartphone sales on a global scale in the past few years. Reports from the WSJ are now stating though that Apple appears to be gaining on Samsung in the smartphone sales department as the iPhone 6 and iPhone 6 Plus has seen strong sales since its release. If this continues Apple could easily push Samsung out of the number one global spot for smartphone sales which would see Samsung go to number two, although given enough time with continued upward momentum, it's possible that the world's number 3 smartphone manufacturer, Xiaomi, could move past Samsung as well.
Samsung has reached millions of customers with its Galaxy S and Galaxy Note device lineups, thanks to booming popularity and an aggressive marketing strategy that puts those devices in front of every conceivable person on the planet that could be interested in buying a smartphone. Samsung has steadily been losing marketshare though and if it continues while other OEM's marketshare grows,(Apple included)Samsung won't be number one for long. Unless they do something to gain some of their user numbers back. According to Canalys Samsung's marketshare in the third quarter of 2014 was around 25%, which is nothing to snub, but Samsung's previous year marketshare at the same time was around 34%, displaying Samsung is losing their grip on the populace.
It could have been easy for Samsung in past years given the smaller screens of the older iPhone generations, but with the release of the bigger iPhone 6 and iPhone 6 Plus, customers who generally enjoyed iOS or might have, now have an option for an iOS based device with a bigger display that can more closely match up against the sizes of Samsung's more recent Galaxy S 5 and Galaxy Note 4. It'll be interesting to see how sales play out once Samsung launches the Galaxy S 6 this year and if it helps them gain back some marketshare from competing OEM's who are currently stealing away user numbers.