Microsoft’s ‘Scroogled’ campaign may be hard to forget for anyone that spends enough time reading tech news or for anybody that avidly uses Google products and services, but it may soon be easier than you think to let the ad campaign and website fade away from memory. A couple years back Microsoft started their ad campaign to persuade individuals to go with a Microsoft product over that of any Google product or service as the play on words suggested that Google users were getting screwed. At least that’s how it read and came off. The ad campaign consisted of commercials and magazine ads as well as ads that could be seen all over the web, and of course there was the website dedicated to this ad campaign which even sold ‘Scroogled’ merchandise much like you would see from the Google Online Store.
We doubt that this did much to lead individuals over to the Windows camp instead of Google services, but if anything it may have at least put Microsoft out there more than usual. It was publicized quite a bit and even if it was painted in a negative light, bad press is better than no press as they say, so nonetheless it probably still worked out for Microsoft to some degree.
The Redmond, WA based tech company though has been taking things in a completely new direction this past year, presenting themselves as a more “open approach” sort of company that is willing to work with other platforms, so the whole Scroogled bit doesn’t really mesh too well with what they’re trying to portray as of this point in time. Scroogled began as a kind of public service announcement if you will attempting to shed light to the public that Google shopping results are paid ads. It however transformed into bashing Google products like Chromebooks(which was perhaps among the most famous of the ads)and then some. How well this did to enforce the idea that Microsoft may be better or at least a viable alternative to Google’s offerings is unknown, but with the underlying message of it all it certainly isn’t good business sense. The Scroogled webpage, now that it has been taken down redirects users to a page that attempts to answer the question of “Why Microsoft?” which is a much better case for trying to win over customers.