Google's CFO Says Google Glass Needed To Reset Their Strategy


Google Glass is no doubt an awesome product for the potential that it offers, and there are still plenty of supporters for the wearable tech and we can’t wait to see what Google has planned for it next. That isn’t to say that Google Glass didn’t have its fair share of hurdles or speed bumps. It was met with much opposition from individuals and was blasted pretty heavily in the media, then there was the price which many people still fail to realize was chosen for a reason of attracting interested developers and not your every day regular enthusiasts who simply want the latest and greatest tech. Even though Google Glass shows plenty of promise and we have doubt that the next version will be even better, it’s still safe to say that Google knows they missed their mark a little bit with Glass.

During Google’s Q4 earnings call which is currently happening,(although it may be over by the time you finish reading this) Google’s CFO Patrick Pichette talked about the importance of taking a step back and taking the time to “reset” and re-focus efforts for a new, fresh strategy on making a project better. Google Glass was not the only project that Pichette was likely referring to but was a project that could be used as a good example given the recent shift from Google X to their very own division under the leadership of Nest CEO Tony Fadell.

Pichette also mentioned that there comes a time when they have to make a tough decision and cancel a project when or if it doesn’t end up having the intended impact. Google Glass is not a canceled project, but if the team behind the wearable glasses “misses hurdles” again after revamping their strategies we wouldn’t be surprised to see Glass come to an end eventually. With that being said, Google Glass’s new path likely has many wondering what new, cool innovations or plans are in store for it. This also puts into perspective that even Google is capable of looking at something as cool as Google Glass and realizing that there is a possibility, no matter how slight or minuscule, that it may not have a future if it doesn’t provide the impact they’re hoping for.