ASUS is a pretty well known company in the U.S. for their computers, and in fact, they're huge in the gaming industry and community as they crank out some of the most powerful gaming PC components and their gaming laptops are some of the best on the market. They also make a really great smartphone, which is especially apparent with the ZenFone series of devices, alas, ASUS doesn't offer their smartphones in the U.S. market short of the FonePad that hit AT&T last year. Furthermore they don't have much expansion in Europe either, but at least their phones have a presence there. With ASUS latest offering, the ZenFone 2, it has become ever more clear why ASUS needs to bring this line of smartphones to the U.S.
Let's start with the price. ASUS is going to be offering their ZenFone 2 starting at just $199. In case you misread that, we said $199. Irregardless of the fact that this is for ASUS entry model which comes with 2GB of RAM and 16GB of internal storage, that's an amazing price. Especially when you consider the other specs like the 64-bit quad-core processor on the inside, the 5.5-inch Full HD IPS screen, and a 13MP rear facing camera(of which was compared to the HTC One M8 and the Galaxy Note 4 and came out ahead with better low-light images). ASUS is also going to be launching a model of the ZenFone 2 that comes with either 32GB or 64GB of internal storage while also bumping the RAM to 4GB. Whether or not you have need for all 4GB of RAM is debatable, and this model will surely cost a little more than the touted $199 starter cost, but even at that it will still end up being a steal compared to other devices.
ASUS ZenFone 2 also looks stylish, so it's not just packed with some decent specs at a really low cost price. It looks good, and it comes in multiple colors so people can pick a device more tailored to their personality. Function should always take a little bit more of the attention than the form, but if there's one thing that's become apparent over the last year with new technology it's that we want our tech to look as just as good as our other possessions, and style isn't typically something you'll find in a smartphone that doesn't cost a lot of money. ASUS is turning this notion on its ear with the ZenFone 2, offering up a smartphone that actually looks pretty sleek and still manages to do it while keeping some of the more practical functionality in place. Like the rear placement of the volume rocker, which we saw from a few of LG's flagship devices over the last couple of years. ASUS is a huge name in technology, and they certainly have the means to become a bigger name in mobile.
If they had their phones available on U.S. carriers they could make a bigger splash in the U.S. market and grow their mobile division, and they have a decent leg up on some companies because they're already an established tech brand here, unlike other device OEM's like Huawei and ZTE who offer decent products but aren't really recognized by U.S. consumers. The bottom line is that they definitely need to bring the ZenFone 2 to the U.S. which not only gives consumers more choice and from a trusted brand they already know, but also at a fraction of the cost of other devices for some specs that are still very good. Compare what the ASUS ZenFone 2 is offering to other devices that come in at $199 and you'd be pleasantly surprised as to how good the ZenFone 2 really looks at that point.