Sprint 'Cut Your Bill In Half' Deal Might Also Throttle Your Data

On Tuesday, Sprint launched what seemed to be the deal among deals. In short, if you switch (specifically) from Verizon or AT&T to Sprint then Sprint would cut the cost of your bill by 50%. That is not 'upto 50%' but actually 50%. All you had to deal was sign up for a new contract with Sprint, show them your current Verizon or AT&T bill (in store or online) and they would half the cost. To be clear, in their example from their press release, if your bill was $140 a month then Sprint would offer you the same service for $70 a month. You see, half price exactly. The deal was announced on Tuesday and will go live tomorrow on Friday.

That said, a lot can happen between a Tuesday and a Friday and it seems a lot is happening this week about this deal. On Wednesday (yesterday) it was reported that the deal might not actually be that good. Specifically that you are almost certainly not going to be saving the suggested 50%. In fact, the data crunching was suggesting the saving was more likely closer to 20%. This was due to certain factors which Sprint were not included in the press releases. For a brief recap, contracts include subsidies for your smartphone. So if you were offered a reduced smartphone when you took your contract out then the cost of the phone is factored into your bill in smaller monthly segments. Similarly, in taking the Sprint Deal you had to sign up for a new contract and phone. This phone charge is obviously not included in the "cut your bill in half" deal. As such the actual savings (once taking into account what you are paying overall) is much more likely to be closer to 20% then 50%. That said, 20% is still 20%, right?

Well, maybe. But today is Thursday and the latest news is that there is a good chance taking a deal like this will lead to substantial data throttling. The Sprint deal comes with a specific fine print dubbed 'usage limitation'. In particular, the point to note from the fine print is that "Other plans may receive prioritized bandwidth availability". What this means, is that there is a good chance those that pay full price will receive the prioritized bandwidth meaning those on budget or deal plans may be throttled. Those who have signed up for unlimited deals are the ones who will get the priority and everyone else will just have to make-do. So, yes, the deal is 50% off although, in reality it might be closer to 20% off. That said, you get what you pay for and there is a chance on such a deal, that 20% might end up in additional data throttling. Either way though, tomorrow is Friday and the deal begins. Unless of course Friday brings us more news on the deal.

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About the Author

John Anon

John has been writing about and reviewing tech products since 2014 after making the transition from writing about and reviewing airlines. With a background in Psychology, John has a particular interest in the science and future of the industry. Besides adopting the Managing Editor role at AH John also covers much of the news surrounding audio and visual tech, including cord-cutting, the state of Pay-TV, and Android TV. Contact him at [email protected]
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