When we think about the companies that make our electronics, or on a more broad scale, our products in general, we might hardly think about the fact that they are probably split up into multiple divisions, almost like separate companies themselves. This is the case with many of the top electronics companies as they have divisions dedicated to a specific grouping or category of products, like Samsung with their mobile business and their electronics business. In the U.S. Samsung Telecommunications LLC oversees basically all mobile related business while Samsung Electronics America Inc. runs the the broader “electronics” side of things, like monitors, TV’s, computers etc.
Today Samsung Electronics Co., the main entity or headquarters of the company known as Samsung, has announced that they will be merging the two companies we mentioned above into one single company or division while also assigning resources to different tasks to bolster their competitiveness in the U.S. market. Samsung will also be rolling their Media Solution Center division into other parts of the company as well in efforts to restructure the way they operate. The Media Solutions Center is the division responsible for the apps and software that we see on Samsung’s line of Galaxy devices, and as such part of the Media Center resources will be rolled up into the mobile division, which simply makes sense given that their primary focus revolves around the mobile products that Samsung produces.
Samsung has long been known as the dominant king of Android and mobile, snagging the title from Apple in recent years, but after heavy competition from companies like Xiaomi and Meizu, OnePlus and others offering handsets with high end specs but low end prices, Samsung has lost a good chunk of marketshare. Not enough to “dethrone” them mind you from their spot at the top as the number one mobile phone brand globally, but Samsung isn’t waiting around to see that happen which is why their mixing things up and trying to refocus their efforts. As part of this whole initiative, 15 of Samsung’s Media Solution Center executives have been reassigned to other divisions and roles that might be better suited for the future ahead with Samsung’s new upcoming strategies.