Just as I finished reporting on the leaked Samsung SM-J100H smartphone, another handset made by this Korean giant popped up on GFXBench. Samsung Galaxy E7 is a significantly more capable device than the aforementioned SM-J100H, but it is still a mid-range handset. This handset will be a part of Samsung's mid-range "E" series of devices, or at least we assume it will be a series of devices considering that both of these handset were already mentioned in previous reports. Anyhow, let's check out what this handset has to offer.
Samsung Galaxy E7 features a 5.5-inch 720p (1280 x 720) display along with 2GB of RAM and 16GB of internal storage. This handset will be powered by Qualcomm's 64-bit Snapdragon 410 quad-core SoC clocked at 1.2GHz which ships with an Adreno 306 GPU for graphics processing. As far as camera sensors go, on the back of this handset you'll be able to find a 12-megapixel snapper while a 5-megapixel shooter will be available on the front side of the device. Android 4.4 KitKat will ship with this device with Samsung's TouchWiz UI on top of it, of course. As far as pricing goes, we're not sure, the listing doesn't reveal the price and I guess the "E" series of devices will be placed below Samsung's "A" series of devices. This is somewhat confusing though, because this handset really resembles the Galaxy A5 as far as specs go, but I guess this handset won't sport metal trims and will be plastic only, but that's just my guess, of course, we'll find out soon enough.
Samsung did promise that they'll cut on the amount of devices they release throughout the year, this really doesn't look like it. But it seems like Samsung is trying to organize their branding to some extent, or at least I hope they're trying to do that. If they actually decide to keep a few lines like the "A", "E", "S" nad "Note" series of phones, it will be somewhat easier to differentiate between the brands, it's certainly better than Galaxy Prime, Ace, Young, Prime, Grand, etc. I hope that Samsung will cut a ton of those brands and come up with normal branding and by doing that limit the amount of sub-brands they push out to the market. These are just my thoughts, of course. What do you think?