Samsung is definitely under the spotlight lately. The company is bleeding money lately, they're losing market share extremely fast and profits went down significantly. Company's sales took a dive basically everywhere except the U.S. We heard yesterday that Samsung's executives will keep their jobs despite the fact rumors were pointing at a different direction for quite some time now. That being said, Samsung keeps on pushing devices out to the market. Samsung release Galaxy A3 and A5 handsets a while back and we're waiting for the company to release the third device in line, the Galaxy A7. While we wait for that device to launch, Samsung seems to have production issues when it comes to the Galaxy A5 handset in China.
Galaxy A5 launched in China a while back, and by launched, I mean Samsung listed this handset on their official website in China. The device was announced, as was the price, but Samsung didn't make this handset available for purchase at the moment, nor did they do it thus far and about a week has passed since then. Korean portal, ETNews, actually said that Samsung is having production issues a couple of days ago and today's news from Asia actually confirm that fact. That's not all though, it seems like Chinese consumers will have to wait some more until this device launches considering this report claims that won't happen in the first half of this month. The device is supposed to go on sale in the second half of December, according to this report.
Galaxy A3 and A5 handsets were supposed to be Samsung's weapon to fight Xiaomi in China, but the way things are going… either way you spin this, both of these handsets are way more expensive than what Xiaomi has to offer and I really don't think Samsung did their job properly before coming up with this strategy. The company will have to offer something way more affordable in order to compete with Xiaomi considering these handsets are just not cheap enough at the moment. Both the Galaxy A3 and the A5 offer premium build quality, but considering the A5, for example, will be priced at 2,599 Yuan ($420), I doubt that will matter. Galaxy A5 is a mid-range handset and Xiaomi's top-tier Mi4 offering costs under 2,000 Yuan ($325), you do the math.