Google Testing New 'Buy Now' Shopping Feature To Rival Amazon

Google is always looking for ways to make things easier for its android users. Whether this be on mobile or on the desktop. It seems Google Shopping is no different as the reports this afternoon are now suggesting that Google are planning to implement a "Buy Now' button into the Google Shopping experience. This will in essence allow users to click through and buy something far quicker. Until now, users buying things through Google Shopping had always been redirected to the third party host site. From there, they were able to click through and buy the relative goods. The new Buy Now button will provide a much quicker and cleaner click-through service offering faster checkout.

You may think this sounds somewhat familiar and you would be right. Amazon have for a long time had a similar service implemented in their Amazon ecosystem and dubbed "One Click Checkout". On Amazon, you can simply hit a 'but it now'  button and within seconds you have checked out with your pre-saved payment details. The current news about Google's Buy Now is being seen as a direct move to compete against the popular Amazon checkout service. After all, they have seen how effectively and successful the service is on Amazon and it now looks like Google wants to get into the action. The current reports are not too clear on whether the button will be a 'Buy Now' button or simply a 'Buy' button but either way it is apparently already in the testing phase with the assumption it could soon be widely in use.

This would not be the first feature Google Shopping has brought in which resembles Amazon as they have already brought in Google Express which offers a same-day service similar to what Amazon offers. Not to mention that the current reports (source link below) is also suggesting that Google will be trying to implement a two-day delivery service. Google won't actually take care of the deliveries but will look to the partner sites to provide the two-day delivery service. This again is rather similar to what is offered on Amazon. So what do you think of Google's ambition to offer an Amazon-like shopping experience? Would you prefer to shop with Google then with Amazon? Let us know what you think?

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About the Author
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John Anon

Editor-in-Chief
John has been writing about and reviewing tech products since 2014 after making the transition from writing about and reviewing airlines. With a background in Psychology, John has a particular interest in the science and future of the industry. Besides adopting the Managing Editor role at AH John also covers much of the news surrounding audio and visual tech, including cord-cutting, the state of Pay-TV, and Android TV. Contact him at [email protected]
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