Then ZenFone 5 LTE, as pictured above, is powered by the familiar Snapdragon 400 from Qualcomm, rather than the Intel processors that have traditionally been used in ASUS’ line of budget smartphones. We reviewed the ZenFone 5 LTE and the ZenFone 4 and while there was room for improvement, I found them to be pretty great value for money. Especially when talking about emerging markets where ASUS is hoping for the most success. According to a report from Focus Taiwan, plans are underway to launch the 2015 lineup of ZenFone devices at next year’s CES and that Intel might not be as prominent as they used to be in the ZenFone line.
As Focus Taiwan is reporting, ASUSTek’s CEO Jerry Shen has said that the new line of ZenFone 2 devices are ready to launch during CES 2015 and while they will feature Intel processors prominently, there will also be Snapdragon devices coming along for the ride as well. With price tags starting from NT$9,990 it always sounds like ASUS will be bringing something of a more premium look and feel to the devices, but we’ll have to wait and see to find out just what they’re like. Snapdragon CPUs like the Snapdragon 410 are now 64-bit capable and should run Android 5.0 Lollipop without much of an issue so it’ll be interesting to see just what specs ASUS goes for next year.
The ZenFone line has always been about delivering a quality experience without the associated price tag and for next year’s devices, those powered by Intel processors are set to come with 4G LTE support. However, if ASUS wants carriers and networks around the world to take the devices in, it’s those running Snapdragon CPUs that will most likely be more successful at retail. ASUS is hoping to double its sales of ZenFones for next year, aiming to sell 16 Million devices in 20 markets around the world, up from this year’s 8 Million across 14 Markets. If you’re a ZenFone user and you think that ASUS can boost their success next year, let us know in the comments below!