We've already seen that the Samsung Galaxy Alpha A3 has been through the Chinese TENAA certification process and today's news is that it's visited the FCC, giving us another look at the specification of the device. From what we understand, the Galaxy A3 is the entry level device in Samsung's three aluminium-framed smartphones, which also includes the A5 and A7. And as with the other Alpha branded products, the A3 is on the face of it more about design and ease of use than it is about bleeding edge specification. The Galaxy A3 is based around a 4.5-inch screen with a resolution of 960 by 540 pixels, also known as qHD (not to be confused with QHD, which we find on the Nexus 6). Samsung have given the A3 the Qualcomm Snapdragon 410 processor, which is a 1.2 GHz quad core 64-bit processor. It's paired up with 1 GB of RAM and there's 8 GB of onboard internal storage plus a MicroSD card, which you're almost certainly going to want to use if you take advantage of the 8 MP rear camera and 5 MP front facing camera. The device runs Android 4.4.4 Kit Kat under the Samsung TouchWiz interface.
Samsung's decision to use the Snapdragon 410 is a wise one. The 410 is Qualcomm's entry level 64-bit new generation processor, which promises to be more efficient and more powerful than the outgoing Snapdragon 400. The 400 is the same chipset that powers handsets such as the Moto G or the Lenovo Yoga 10 HD+; it may be a lower powered processor with a lean towards battery efficiency but it's a true trooper of the recent smartphone industry! The 410 is likely to be somewhere around 33% more powerful running 32-bit code and will sip less battery. The only thing that may hold the A3 back is only having 1 GB of RAM, but I suspect that the device will perform admirably running Android 4.4. I also expect Samsung to release Android 5.0 Lollipop for the A3 (and the entire Galaxy Alpha range) and this should improve things further.
I should also highlight the A3's small and slim design. It's only 6.9mm thick (thin?) and weighs just 112 grams. Combine that with the aluminum frame and the Galaxy A3 is going to feel delightful in the hand; I suspect the A3 is going to be a strong seller for Samsung throughout 2015. It's great to see Samsung chasing design rather than raw specification and I'm looking forward to handling the A3 when it's released in the UK.