HTC managed to turn profit in Q3 this year mainly thanks to cutting costs. The company is not selling enough devices and they’re trying to change that. HTC is restructuring the company to some extent and we can see that by the amount of devices they’re pushing out lately as well as the type of those devices. We’ve seen some unorthodox moves by HTC lately, they launched HTC Desire Eye which sports two 13-megapixel cameras, one on the front and one on the back. RE Camera is especially odd choice by HTC, but that only shows the new direction this company is taking I guess. HTC is trying to differentiate and next to doing that they’re pushing tons of “regular” devices to the market these days.
You might recall that HTC announced the Desire 820, Desire 820q and Desire 816G in India last month. Well, the latter one of the three is now available in China as well. The device is available at Suning Tesco for 1,699 Yuan ($278). HTC Desire 816G features a 5.5-inch 720p (1280 x 720) display along with 1GB of RAM for your multitasking needs and 8GB of expandable internal storage. Desire 816G is powered by MediaTek’s quad-core processor clocked at 1.3GHz. On the back of this device, you’ll find a 13-megapixel shooter flanked by an LED flash while there’s a 5-megapixel snapper located on the front of the device. This is not an LTE device though, keep that in mind, unlike the original Desire 816.
HTC sure is announcing tons of devices lately and is starting to make more and more low-mid range devices to sell in Asia and India. Do you think HTC is moving in the right direction as a company? Could this change in strategy actually turn around the company and make them turn profit quarter after quarter in order to get some stability? Anyhow, for those of you who live in China, you can get the Desire 816G for 1,699 Yuan, though I’d still argue its price is still way too high considering its specifications. In my humble opinion, HTC is facing the same problems as Sony is, they just can’t seem to price their devices properly. Sony also releases low-mid range devices and attach a rather non-realistic price tag to them.