Working in an office these days could very well mean that you're not exactly working inside of the office, at your desk, all five days of the week. More than likely your job takes you on the road for sales, troubleshooting, meetings or whatever you might be doing, and that's why it's important to have a phone system that can move along with you. Not only that but integrating that phone system with your current business address book and contacts is incredibly important, keeping everyone's contact information in one easy place for you to manage without having to worry about having to manually sync between devices or manage multiple accounts between physical systems. That's where Switch comes in, and it's the first Voice-over-IP (VoIP) phone system to link directly with Google Apps, and it's aimed directly at enterprise customers.
Google has increasingly started taking over the enterprise environment with its Google Apps package over the last couple of years, slowly ebbing away at Microsoft's foothold in the sector, but it's been held back by one big thing: complete lack of voice integration. Sure Google has Google Voice at its fingertips, but anyone who's been around the Android segment of the tech industry long enough knows that Google seems to not exactly take Voice seriously most of the time. The irony about that is that the founder of Switch, Craig Walker, was also the brains behind Grand Central, which was acquired by Google in 2007 and eventually morphed into Google Voice. Talk about coming full circle!
Google has been adding 5,000 businesses a day to its Google Apps package, and for very good reason. Many of the base services are free and incredibly feature rich, and even the paid services are very affordable when compared to other competing products. Switch is also following that same line of thinking, by providing a free company number and unlimited domestic calls and texts with its packages, which run for $15 per month per employee no matter the size of your business. Switch is a cloud-based phone system that works across all devices and platforms, just like Google Apps, and will ring all devices associated with a specific contact. That means no more remembering which of these 6 numbers for a person is their business cell and which is their personal at-home on-call phone number. Google Ventures and Andreessen Horowitz funded the operation, and while Google's start-up arm is paying the bills Switch is still its own company that can choose what it wants to do for itself in the future.