Sprint has had quite a hard time of it over the last few months with both users and analysts choosing not to support the US carrier. Since Softbank purchased Sprint back in 2013 many expected to see dramatic and overwhelming changes however this has not really come to fruition. Since 2014 began, Sprint has attempted to make significant changes to their price plans but seem to be unable to stick to or maintain any of them, with newer plans constantly being advertised. Back in January Sprint launched their ‘Framily Plan’ which in a nutshell meant a user could purchase their baseline package (calls, text and data) for $70 a month. However, for every family member which joined the Framily the plan for each individual would decrease and continue to decrease for each additional member. This did not seem to go down too well and by August Sprint abandoned the Framily plan for their new ‘Family Share Pack‘. Instead of having to add family members now users can simply choose a data amount (for instance 20GB for $100) and this is shared among the family. Of course, there are additional per-device charges to remember.
So they were the family plans but what about those of us without a family. Well in August Sprint also launched an Unlimited individual plan which basically offered users unlimited everything for a flat-fee of $60 which was notably $20 cheaper than the alternative carriers. Sounds good! Well, analysts did not seem too keen on the idea suggesting $20 saved does not compensate for the rest of the poor Sprint services and coverage.
September is now finally upon us and what do you know it is now time for the newest Sprint marketing price plan and again this one is aimed at the individual. This promotion is aimed at Sprint’s pre-paid Boost Mobile brand and is quite simple to understand. Boost is(for a limited time)offering a reduction on their plan costs while doubling the amount of data you actually get. So now users can choose between three options. The first is $35 per month and users receive unlimited voice, texting and 1 GB data. In contrast this was previously $5 more at $40 for 500MB data. The second offers unlimited voice, texting and 5 GB of data for $45 per month. Again this was previously $50 for 2.5GB data. The last option is $55 per month for unlimited voice, texting and 10 GB of data which again used to be $60 for 5GB data. The promotion will run from September 3rd for two months ending on Nov 3rd. After this we are informed the prices will return to their $5 higher price again for half the data. Whether this promotion will be more warmly received than the previous ones is yet to be determined. Either way at the moment on Sprint you can get double the data for $5 less. Not bad whichever way you look at it. Anyone interested?