Fitness trackers are dime a dozen these days, the market is truly full of them, from Jawbone and FitBit lines to Samsung Gear Fit and Nike FuelBand. Sony has also been a part of that market for a while now. Japan-based giant's SmartBands (SWR10 and SWR 110) have been available on the market for quite some time now. At the beginning of last month Sony showcased a new version of their very own fitness tracker, Sony SmartBand Talk (SWR30). This fitness tracker sports a Pebble-like e-ink display to make your everyday activities much easier to track, not only that, but you're able to make phonecalls via this thing (although you'll need your phone for this functionality). Sounds interesting? Let's what's it all about.
Sony did showcase this thing last month, though it's not on sale just yet, it will be available later this year. The date is still unspecified, but at least we know the price of it, estimated price at least. The device will cost around â‚¬160 once it launches. The device is protected by a rubber band which is slightly curved. It will be available in a range of different color combinations as you can see in the images. The device is not exactly eye catching, but the device looks really good in my humble opinion. Considering that slight curve it should fit just fine on your wrist and do its job while its there. The band is waterproof (IP68), as a fitness tracker should be, so you don't have to worry you'll damage it with some rain, sweat, shower or anything like that.
Sony didn't exactly share the battery life estimates with us, though that e-ink display should provide more than enough battery power for your daily activities a few times over (in other words you should get a few days out of this thing). The device will do everything a fitness tracker should do, from counting your steps, distance covered or altitude you're currently on if. All this data goes through Sony's LifeLog app. This app keeps record of everything you've done on the fitness tracker basically, from your steps to what music you've listened to. As mentioned above, this device has voice calling / receiving capabilities and thus a built-in microphone and a speaker. You'll need your smartphone in order to receive calls of course, this is just a fitness tracker which can let you talk through it, that's it. You can also receive notifications via the SmartBand talk, if you receive an e-mail on your phone for example, you'll be able to see who's it from and its subject via this fitness tracker.
All in all, this device goes beyond the regular fitness tracker. That e-ink display will make sure you'll able to track everything even in direct sunlight and you won't even have to pull out your phone during your workout. For those of you in need of a fitness tracker, this might be a perfect solution. Hopefully Sony won't mess up battery life though. We'll let you know when will the device be available as soon as we get more information.