LG Builds The World's Biggest Billboard Sign To Promote The LG G3


We all know 2014 (and probably 2015 too) has been the year of bigger phones. Nearly everyone at the moment is trying to increase the size of their handsets to grab a piece of the new(ish) phablet market. Even Apple decided this year to offer a larger iPhone which until now was considered to be fundamentally against their company ethos. LG is certainly no exception. This year they released their flagship device, the LG G3 and like everyone else this is a phablet sized device measuring 5.5". However unlike everyone else LG were not content with only releasing a big device and so instead also decided to release a big billboard sign. In fact, a huge one. In fact, its the Worlds biggest billboard sign ever. It is actually so big that it has been recognized by Guinness World Records as "the largest outdoor advertising structure".

The billboard is located on route to the King Khalid International Airport in Riyadh, Saudi Arabia. According to LG the King Khalid International Airport attracts over 20 million visitors a year and as such the tech company project the signage will generate an additional $25 million a year in revenue. The sign is 12m high and runs a massive 250m in length. This means the sign is the equivalent to two football (soccer for the US readers) pitches (fields for the US readers). If you want some scale to comprehend its size then look at the image above (also shown below) and you can just about see the people standing in front of the sign. Apparently the sign has been built with durability in mind and can withstand the wind and "harsh Middle Eastern desert sand" due to its large steel structures.


Whether or not this will actually increase the sales of the LG G3 is debatable. However, if it has sparked your interest then here is a quick rundown of the device. The LG G3 comes equipped with a 5.5" screen with a 2560 — 1440 resolution. The device is loaded with the (now) standard Qualcomm Snapdragon 801 Processor which clocks at 2.5 GHz. Inside, the device comes with 3 GB of RAM and runs on Android 4.4.2 (with the Optimus UI). The device offers a 13 MP rear camera and 2.1 MP front shooter. In terms of space the device offers 32 GB of internal storage and comes with a typical micro SD card slot for all your additional storage needs.

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John has been writing about and reviewing tech products since 2014 after making the transition from writing about and reviewing airlines. With a background in Psychology, John has a particular interest in the science and future of the industry. Besides adopting the Managing Editor role at AH John also covers much of the news surrounding audio and visual tech, including cord-cutting, the state of Pay-TV, and Android TV. Contact him at [email protected]

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