Toshiba Announces their own Fitness Tracker, the WERAM1100

Screenshot 2014 08 11 11.57.40

Toshiba’s new fitness tracker, which is the WERAM1100. But the big thing about this fitness tracker isn’t that it can sync with iOS and Android, but the fact that it can last up to two weeks without needing a recharge. The WERAM1100 is going to be in Japan only for now, and shipping is slated to start on August 20th. Additionally the WERAM1100 is available in four colors – black, light gray, smoky pink and blue-green. It’ll track calories, steps, workouts and just about everything you could ever want it too. It is water and dust resistant, and uses Bluetooth 4.0 LE. Which means you’ll need to have an Android smartphone with Android 4.3 or higher to use the Toshiba WERAM1100. We’ve got the full press release down below for those interested.

TOKYO–Toshiba Corporation (Tokyo: 6502) today announced the release of a wearable fitness tracker, WERAM1100, for online sales in Japan from Amazon and Yahoo! Shopping. Orders will start to ship on August 20.

An integrated accelerometer enables the WERAM1100 to estimate physical activities, such as steps taken, distance traveled and calories burned. The fitness tracker can also measure sleep states and patterns and hours of sleep per day. A dedicated app syncs information to a smartphone via Bluetooth® and allows users to view accumulated data as graphs. Users can also upload photos and calories counts of meals, to monitor diet along with physical activity and sleep.

The WERAM1100 draws on signal processing technology expertise that Toshiba has cultivated in its semiconductor business, and achieves a design that keeps power consumption to a minimum–the WERAM1100 can run for two weeks without recharging, removing the need for users to carry a charger when traveling.

WERAM1100 automatically determines activity levels and sleep, eliminating the need to change the operating mode manually when going to bed or getting up in the morning.

Operation is simple and allows users to program and log individual, everyday life activities–what time breakfast is eaten, for instance. A built-in vibrator can be set to go off when pace counts, distance and other targets are reached, and also functions as an alarm.

The WERAM1100 is available in four color variations: black, light gray, smoky pink and blue-green. Wristbands will be sold separately, allowing users to change the band according to mood and style of the day.

Toshiba is promoting its healthcare business to support the development of a society where people can lead healthier and happier lives. The company will launch cloud services for wearable products that provide big-data analytics using the company’s state-of-the-art engine.