Sony is without a doubt one of the biggest tech companies in the world. They make TVs, stereos, gaming consoles, smartphones, tablets, smartwatches, all kinds of software... a little bit of everything, kind of like Samsung actually if you think about it. Having that in mind, a capable customer service should be a crucial part of their business plan. It seems like Sony realized that and is doing its best to improve it on a global basis, at least as far as mobile devices go.
Sony has updated its "Xperia Care" app which offers direct support from your device along with some useful info. They are also starting to roll out a "My support" service. This is basically a repair service which Sony claims is extremely easy to use. It is currently available in UK, France, Sweden and Spain. Not only that, but talk.sonymobile forums have also been revamped, new design, mobile optimization and so on.
"We want our customers to be able to get support throughout the life of their device, in a way that suits them, that's Xperia Care - a complete one stop support solution.", said Ola Lundstr¶m, Sony's Consumer Experience Manager. He also added: "We first introduced the new services in Sweden, and after receiving such positive and useful feedback, France went live in April, UK in May and Spain in June and we're now rolling out the repair service to markets globally, continuing with Germany and Singapore- more will follow during 2014."
It seems like sony is taking customer support seriously, as it should be. There are a lot of OEMs which could improve their customer support actually, many of them are causing headaches to people all around the world at this point. Customer support service should be always available through multiple channels and should take care of any tech-related issues you might have with ease, no matter if we're talking about smartphones, tablets or full-fledged personal computers, in the end it all comes down the same thing. Do you have any positive or negative experiences with customer support? If you do, please do tell us your experiences via the comments, we'd love to hear from you.