Google has bought up yet another small company that it can use to integrate in some way, shape, or form into its own services, and this one looks most likely to get some type of integration into messaging on Android, possibly Hangouts, as the company that is joining Google is called Emu, which is a messaging app currently available(although not for much longer)for iOS and at one point during the beta phase of the app it was even available for Android. After beta the Android app was discontinued but the team wanted to remain bringing a messaging experience to iOS users, and now that the team(which is comprised of former Google and Apple employees)is joining Google the iOS version is disappearing as well.
With some of the app creators having been former Googlers we imagine it must feel good to go back and work for a company like Google, and we wonder what they have in store to bring to the messaging experience on Android, whether that be any sort of improvements or new features. For anyone still using the Emu app on iOS the app shuts down as of August 25th, no real shame to anyone on Android since the app was no longer available anyway. To existing users though the app will not only be leaving the app store but apparently any and all functionality of the Emu app will cease entirely.
Google is known for buying up smaller companies with plans to somehow use them to enhance their own offerings, although they don’t usually completely absorb them. Both Nest which specializes in the hardware they make and Songza which specializes in the music software and app/service were both bought out by Google and they both still operate independently and have their services up and running. Google likely has something to gain from Emu’s technology which is most likely why they will be closing the app entirely and shutting the service down, it also could have been part of the deal in the acquisition that they let the app go, allowing Google to utilize whatever technology and software was involved for messaging tools on their own end.