In a tweet put out today by Mobilicity's CEO Anthony Booth that can only be described as an attempt to keep from crying, he said. "My car is not working! I wish Buicks were more like @mobilicity, the @BentleyMotors of wireless." To keep him from crying was a reference made because his company is under the courts protection from bankruptcy until September 26, when the fate of the Mobilicity will be decided – the Ontario Superior Court of Justice granted the extension of their deadline.
TELUS had made a run to buy the company, but the Canadian Government shot it down. The Government does want to see someone buy Mobilicity, but they will not allow one of the Big Three (Rogers, TELUS or Bell) to make a bid – they want to create a fourth major carrier and are doing their best to make that happen. Hopefully a deal can be struck before the court's deadline. While most people would find this scenario depressing, apparently CEO Booth is trying to make the best of it with his good-natured tweet.
The Bentley is a handcrafted car, made in Crewe, England and although owned by Volkswagen since 1998, is considered a high-end luxury car with prices that range from $200,000 to $300,000+…hardly want a Mobilicity owner would be driving – no offense, Mr. Booth. Mobilicity, like a Bentley – it is not even a Buick, more like a Kia that services us every day folk that are seeking a good value. It did not take long for some good natured ribbing to be tweeted back to CEO Booth.
It was nice to see the very first tweet came from Buick, themselves, wanting to express that they were sorry for his troubles and asked for a Private Message with details as well as his VIN number and full contact information. Way to go Buick – that is good customer care! Another tweeted back, LOL! Seriously??? Another said, "maybe if you unlimited service area was bigger 😉 it's not close to a Bentley at the moment (atm). One had a clever tweet: "Ah yes – Bentley – the car that charges you when you want to drive on roads they don't own." He must be upset with his roaming charges.
I guess we will never know whether Anthony Booth got his Buick fixed or not, but for now his Mobilicity 'Bentley' is still running – hopefully their 155,000 active subscribers will soon find a home when they are bought out by another carrier. Until that time, good luck with your car and business, Mr. Booth.