Many of you have probably heard of Swatch brand. Swatch is a Swiss brand founded in 1983, they’ve been manufacturing watches for over 130 years now. Many people all around the world have been carrying Swatch watches on their wrists over the years. These days it might be less pronounced than it was in the past, but I’m still able to catch a few out on the streets from time to time. Nowadays people tend to think they’re fashion-conscious and wear watches that really pop on their wrists, at least that’s what I’ve been able to pick up on where I live. Both men and women actually do that, although that might change in the near future.
Smartwatches are slowly becoming a thing and with the release of Android Wear that fact is only becoming more pronounced. I’m not saying people are going to give up on fashion or anything of the sort, but I bet OEMs which manufacture smartwatches will push more and more fashion-conscious watches which will then slowly, but surely find their way on the wrists of people all round the world. Big part of today’s smartwatch functionality is the ability to track your personal fitness and help you exercise. It seems Swatch is finally picking up on today’s trends and intends to include such functionality in its smartwatch offerings, Reuters reports.
Swatch CEO, Nick Hayek, talked to Sunday’s Neue Zuercher Zeitung am Sonntag (Swiss weekly) and said the following: “Beginning in 2015, we will integrate fitness functions into Swatch Touch. It will remain a watch, but will have all today’s usual functions to monitor physical fitness.” This seems like a logical step by Swatch, although they might be a little late to the game. In case you didn’t know, Swatch Touch is wristwatch device with touch-screen capabilities which doesn’t exactly have a lot of functions compared to today’s touch-screen offerings. Its functions include time, date, alarm and a chronograph at this point.
Swatch rejected partnerships with some companies in the past when it comes to manufacturing their watches, the biggest of them is probably Apple. We hope that Swatch can find its way into the market and that it will stay there, although as we said, they might be a bit late. Today’s market is really crowded when it comes to fitness tracking with Garmin, Fitbit, Nike FeelBand, Jawbone, Samsung Gear Fit and full-fledged smartwatch offerings such as Pebble, Android Wear watches and Samsung’s Tizen products. All we can say is, good luck Swatch!