While tablet growth continues to be on the rise and there is much room for growth in that sector compared to that of smartphones(at least here in the U.S.), for Samsung and Apple tablet marketshare has fallen a little bit as reported by IDC after Apple's recent earnings call, displaying that Apple had dropped from 33% tablet marketshare in Q2 of last year to 26.9% in Q2 of this year. Likewise, Samsung who is Apple's biggest competitor on the smartphone and tablet front, dropped from 18.8% this time last year to 17.2% this year. Samsung has been making a huge push into the tablet market but they have yet to surpass all competition to become the number one manufacturer in Tablet marketshare and tablets shipped.
According to IDC the lost marketshare from Samsung and Apple was diverted to other smaller companies, including the likes of Lenovo, ASUS, and Acer, and many other smaller companies that make up the category listed as "others" on the table. In fact, the others category makes up the largest portion of marketshare growth from last year to now, raising from 37% last year in 2013 to a total of 44.4% this year in 2014. However the largest year-over year-growth goes to Lenovo with a year-over-year-growth listing of 64.7%.
IDC points out details that some are already aware of, which is the continued growing trend of large screen smartphones and that they continue to have an effect on the growth of tablets, stating that "As we indicated last quarter, the market is still being impacted by the rise of large-screen smartphones and longer than anticipated ownership cycles,We can also attribute the market deceleration to slow commercial adoption of tablets. Despite this trend, we believe that stronger commercial demand for tablets in the second half of 2014 will help the market grow and that we will see more enterprise-specific offerings, as illustrated by the Apple and IBM partnership, come to market." While we as consumers continue to be in love with larger screens and are keeping our devices longer, tablet adoption may increase in the business sectors and ultimately help the tablet market grow in the long run.