Micromax is an Indian company founded in 1999 that started out as an IT Software company that then entered the low-cost, featured mobile phone business - they turned that little business decision into one of the largest Indian domestic mobile phone producers. Up until February 2013, the company sourced all of its mobile phones from China, however, they are now making their phones in Uttrakhand, India. In January 2014, they became the first Indian mobile phone company to start selling in Russia...with hopes to eventually spread out globally with higher end devices.
Their tremendous growth is largely due to Android and their entry-level designed phones. India is such a price sensitive market and if they can get a new smartphone for as little as $50, they will buy that over the higher priced Samsung models. An example of their newest model is the Micromax Canvas L A108 that is now being sold in India from online retailer Infibeam for approximately $175 dollars (Rs. 10499). Micromax is primed to sell in the fastest growing segment of the market - their own India, China and other Asian countries.
The Micromax Canvas L A108 is a very attractive smartphone that sports a 5.5-inch qHD IPS display with a resolution of 960 x 540 pixels and approximately 200 pixels-per-inch. It is powered by a MediaTek MT6528M quad-core processor clocked at 1.3GHz with 1GB of RAM and 8GB of internal storage with an option to expand up to an additional 32GB via a microSD card. The main camera is 8MP with LED flash and autofocus and it also comes with a 2MP front-facing camera for video chatting and the occasional selfie. This smartphone is powered by a 2,350mAh battery and is running Android 4.4.2 KitKat out of the box. It also sports a Dual SIM (normal and micro) with dual standby. It is equipped with Bluetooth 4.0, GPS, Wi-Fi 802.11 b/g/n, an FM Radio,a microUSB v2.0 port and 3G HSPA+ and comes in Black or White.
Please give us a holler on our Google+ Page and let us know if you would like to see Micromax start selling in the U.S. and if you would be interested in a device like the Canvas L A108 or possibly a higher-end device from Micromax...as always, we would love to hear from you.