Google likes music, and they like doing fun things with music. Their latest experiment is something called the Cube. It was created by Google Creative Labs and an electronic duo called The Presets. It was built to be “an experimental platform for interactive storytelling”, whatever that means. What it actually is, is a really cool way to experiment and explore sound and visual elements. The song behind the Cube is called ‘No Fun’. You interact with the music by clicking and dragging around, manipulating the Cube and thus manipulating what you see and hear.
The Cube only works on Android and in the Chrome browser. The song that is featured is only available for purchase for 48 hours directly from Google Play Music. After that, that’s it. This is a multi-sided attack or marketing, packaged in a really cool multimedia production. There are a couple of stories to watch on the Cube, too. The Presets put it this way: “What the users end up doing with this Cube is probably a lot more interesting than any music video that we can make with it.”
Whether it’s a project with music or video or sound or photos, the Cube is a cool idea. Take some time and play around with it. There’s a “making of” video that you can view below, too.