I remember when I was a kid, I would to the local drugstore to buy my baseball cards, and not only for the cards, but for the greatest piece of stale bubblegum, you could possibly chew. Some kids didn't even want the baseball cards to collect, we wanted to take one of Mom's clothes pins and attach them to our bicycle so the card would make a great sound as the card would flutter against the spokes in the wheel…oh those were the days. But those days are long gone with the onset of the digital age – now we have Digital Baseball Cards by the preeminent creator and brand marketer, The Topps Company…the same company that made my cardboard, or classic, cards.
Today The Topps Company released their very popular iOS App for Android – Topps BUNT 2014, the exclusive Major League Baseball digital trading card app. To show you how popular these digital cards have become – Topps sold more than 50 million digital card packs in 14 months and currently are selling now at the rate of 3 packs per SECOND! Topps digital trading card collections include Topps BUNT, Topps HUDDLE and Topps KICK.
Michael Bramlage, Vice President and General Manager of Digital at Topps explains:
"We are excited to bring the thrill of the chase of digital collecting to Android users. Our success on iOS is proof that this is a real phenomenon, and we fully expect to see the trend accelerate with coverage for more smartphones and devices…Topps BUNT 2014 has exceeded our expectations, consistently ranking in the Top 50 Grossing apps on the US iPhone, and peaking as high as #25. It's a healthy and growing business that is certain to expand with the move to Android."
Just like classic cards, digital cards can be collected, work to complete your set, or trade cards with your friends. Being digital, allows users to experience some twists that are just not possible with classic cards – you can receive live baseball statistics, real-time card rarity, limited edition sales, and the ability to carry your entire collection in your pocket…always ready to show off your collection or make a quick trade with a friend. Can you imagine lugging around shoeboxes full of classic cards, and in additional, there is no chance of damage to your cards – I would cringe every time my friends would want to look through my cards, especially after playing in the dirt or eating a peanut butter and jelly sandwich!
The Free App will launch with a couple new features across both platforms:
Card Locks – Do you have a super-rare digital card you never want to trade – Lock your favorite cards in your collection to avoid annoying trade offers.
Intuitive Trading: If you are a high frequency trader, you can more intuitively build 9-to-9 trades to dominate the trading market.
Please hook up with us on our Goggle+ Page and let us know if you are a digital card collector or do you prefer the classic cards – have you tried the Topps BUNT app in the past – do you plan on downloading the Android version…as always, we would love to hear from you.