In the ever increasing competition between mobile carriers here in the U.S., wireless providers continue to rethink and re-imagine ways to bring value to their customers whether that be in the form of new plans, screaming discounts on products, or lots of included beneficial services and new features. Sprint which is currently the third largest wireless service provider in the U.S., is a hot topic at the moment for a few reasons. For starters they are making huge changes with their network in a bid to better improve the quality and speed of the services they offer to customers. While the network has been experiencing its own share of growing pains evidenced by Sprint's decline in customers since the network overhaul began, in the long run it should turn out for the better. Sprint is also in the limelight as the carrier set to potentially buy out the fourth largest wireless service provider here in the U.S., T-Mobile.
The possibility of Sprint purchasing T-Mobile and merging the two brands is viewed as both positive and negative from both sides of the consumer standpoint, however the acquisition going through is still very much up in the air at the moment even if T-Mobile and Sprint have both reached an agreement on the sale price. One more way Sprint may be able to offer some value up to consumers though is with a new service they'll be providing to subscribers through the cloud based service named ItsOn. Sprint is taking a new service that ItsOn introduced last year called Zact, which will basically allow customers to tailor their plans to their own needs all through the interface of application that sits right on their phone.
When customers needs change they will be able to use the app provided by the Zact software through Sprint's implementation of it, to pick new plans and features, allow access to certain apps or games for kids if they're a parent, and even do things like allow or block access to certain services while in school. The parental controls are kind of similar to the features that account holders on T-Mobile's network had with their plans which allowed changes to be made through the My T-mobile website, although the Zact service seems much more robust. It will be able to offer 36,000 plan options that customers will be able to change out at their leisure, and through an app interface as opposed to a web portal. According to ItsOn's CEO, Sprint will be installing the Zact service app on every new Android device that it sells to make sure that all customers have the access to it. In the weeks ahead, Sprint will also have some new services available that utilize ItsOn, and will have ItsOn exclusive for some time before other carriers will have the option to use it as well.