The “Hot or Not” rating and dating app has come to Android (or at least been redesigned and relaunched on it). For those of you who haven’t heard of it, Hot or Not began as a website reminiscent of Mark Zuckerberg’s “Facemash” website – where users vote on other users’ attractiveness (unlike Facemash they are not pitted against each other – at least not directly). The rating process is completed by the user being presented with a another user’s picture, and they select a heart icon for “Hot” and an X icon for “Not”. The app uses your location data to present you with the attractive people around you, to which you can reach out to with a private correspondence. Or if you are not interested in actually dating at the moment you can see locals and rate their attractiveness using the aforementioned method.
It appears the app is also looking to implement “customized Hot Lists” that allow users to rate the looks of celebrities such as actors, musicians, and politicians. The latter of which is, in my opinion, the most interesting to see with an upcoming likely Hilary Clinton run in 2016 which could become extra amusing if her rating is compared against the likes of possible opponent New Jersey governor Chris Christie, but I digress. The rating side of the app in this respect will serve less of a practical purpose of finding out who the app’s most attractive users are, and will instead simply serve as a game of sorts.
Personal feelings about the app aside, it has been quite successful – boasting approximately 200 million users across 180 countries. The app launch is an attempt to capture the U.S. market which the company’s new owner Andrey Andreev refers to as the “most tasty market.” Andreev must see potential in the service, as he bought Hot or Not from its original founders for $20 million. The app certainly has an entertaining factor to it, albeit it seems a bit shallow to me. What do you think? Going to go looking for love on Hot or Not? Let us know in the comments below.