Let's face facts – customers are the life-line of every business. You can have the best product ever, but if your customers can't find you, you may still go out of business. Competition is tough in today's marketplace, especially for the smaller, specialty store that offers service that is so much more personalized as well as many unique products that you simply cannot find anywhere else. This is where Google can help with their new service, 'Google My Business' is a "free and easy way to find and connect with your people, wherever you are."
Potential customers get on the internet every day to search for business – sometimes a general search and other times specifically for your business – Google can help people locate you easier and faster. 'Google My Business' brings together all of Google's resources in one place to make you shine. It allows you to: Update your business info on Search, Maps and Google+ from one place to make it easy for customers to get in touch – Add beautiful photos of your business and a virtual tour of your business interior to help customers see what makes your business unique – Connect directly with your fans and customers by sharing news, events and other important updates from your Google+ page – Stay on top of reviews from across the web, and respond to Google reviews – Understand how people find and interact with your business using custom insights and integration with AdWords Express – Manage your information on-the-go with the 'Google My Business' Android app (coming soon).
This service is for new businesses signing up, however, if you already use 'Places for Business' and the 'Google+ Dashboard,' Google will be updating you to this new experience. This will give small business owners a centralized location to control how their businesses will appear in the Google search results, Maps and Google+. Add photos, allow virtual tours of your shop, share news events, specials, and even manage that information from your many devices. Update one place and it will span all of the Google areas that your customers may look.
Are you a small business or a customer that uses Google to search for a new place – hit us up on our Google+ Page and let us know if you will be taking advantage of this new service…as always, we would love to hear from you. Check out the short video below to get an idea of how Google My Business works.