This morning, T-Mobile and Univision announced their partnership for Univision Mobile. It's a new MVNO that's focused on the Hispanic culture, as pretty much explained by the name Univision. Univision Mobile has plans starting as low as $30/month without a contract. Which is comparable to their $30 prepaid plan that is already in existence. Although there are some exclusives here, like tailor-made content, downloads and events. With the contract pricing, T-Mobile is offering you unlimited domestic calling, and 100 minutes to both cell phones and landlines from the US to eight countries in Latin America and Mexico. Which is going to be a big deal for their Hispanic customers, obviously. There's also unlimited texting to around 200 other countries included in this plan.
Univision Mobile is kicking off May 19th, and will be available at the exclusive retailer, Walmart. The service will be available at other retailers in Hispanic communities throughout the US. It looks like this is T-Mobile's answer to Verizon Wireless' Viva Movile they announced last year at CTIA with Jennifer Lopez. Except, I think T-Mobile's partnership will work out better as they will be available at already existing stores, while Viva Movile is building new stores. We've got the full press release from T-Mobile down below.
T-Mobile has big news today. Together with Univision, we've unveiling Univision Mobile, a pioneering new wireless service designed for Hispanic Americans. This community uses smartphones more frequently than average and relies heavily on mobile devices to connect with friends and family at home and abroad. So, it's time for a service built for them.
This vibrant market seems to be an afterthought for other carriers, who have yet to address the unique needs of Hispanic Americans effectively. We took a different approach. We started with a clean slate, and together with Univision – one of the most trusted brands with the deepest understanding of this community – designed Univision Mobile from the ground up with the needs of this community at the core.
With no-annual contract plans starting at just $30 per month, Univision Mobile, with service provided by T-Mobile, promises affordable, flexible wireless service. Customers get:
- Exclusive access to tailor-made content, downloadable assets, events, campaigns and apps. Right out of the box, customers are a click away from unique Univision content, specifically tailored to Hispanic Americans' interests and needs, including sneak peeks of new Univision shows and premieres, as well as opportunities for behind-the-scenes VIP access to Univision events and television/radio personalities.
- Unlimited domestic voice calling
- 100 minutes to call mobile or landline numbers from the U.S. to eight Latin American countries, including Mexico – the ONLY wireless service with built-in International voice services to Latin American countries.
- Unlimited International texting from the U.S. to select Latin American countries and 200+ countries and destinations around the world – more than twice the countries provided by other carriers.
Univision Mobile is available starting Monday, May 19th. As the exclusive national retailer, Walmart will offer Univision Mobile in approximately 1,800 of its stores throughout the country. The service will also be available at 6,000 independent dealer locations serving Hispanic communities throughout the country.