Samsung is nothing if not a proud company that sets high expectations for itself and its products – especially when it comes to their flagship smartphone…the Galaxy S series, now in rendition number 5. This year, the launch was a little different with not as much fanfare as usual and was very 'low key' by Samsung standards. There were many, small, incremental improvements, but including water and dust resistance, adding a fingerprint scanner and heart rate monitor are not the things that builds up a lot of excitement in the smartphone industry, so why toot your horn. What Samsung did accomplish, as many are finding out, is to deliver one of the best flagship smartphones so far this year…and sales are proving that fact.
It only took Samsung 25 days to ship 10 million Galaxy S5s. Last year it took them 27 days before the Galaxy S4 sold 10 million devices before sales started to slow down – although Samsung still sold over 40 million Galaxy S4s to be their most successful device. The Galaxy S3 took 50 days to accomplish the 10 million sales goal and the S2 needed five months to hit the 10 million mark. It will be interesting to see how well the Galaxy S5 continues to sell…and while the S5 is a terrific device, Samsung kind of stacked the deck this year by releasing the Galaxy S5 in over 125 countries from the start and then quickly added another 25 countries, giving it the immense exposure that it needed to beat the Galaxy S4, which was released on only 60 countries initially – because in Samsung's' culture, you must always do better and keep improving.
Another factor in Samsung's favor was the '1-3-5 rule' for smartphone replacement, where basically every two years a customer will replace their device. So in other words, people who bought the Galaxy S1 replaced it with a Galaxy S3, and those Galaxy S3 owners are now ready to purchase the new Galaxy S5.
The problem this year was, quite honestly, no great leaps in the smartphone technology – the Snapdragon 801 processor is just a slightly overclocked 800, there was no 64-bit processor, no real breakthrough to attract the crowd…about the only thing they could have done, technically, was add the QHD display, but there was simply not the available supply chain for a smartphone that would sell this many devices. I see big things technically new for the Galaxy S6, but in the meantime, the Galaxy S5 is slowly making some skeptics believers and the sales will keep coming.
Please let us know on our Google+ Page, what you think of the new Galaxy S5 – did it meet your expectations or were you disappointed, and why…as always, we would love to hear from you.