Smartphone companies like Samsung, HTC and LG launch one device with the best they have to offer and it become's that year's flagship device. Of course, Samsung has the Galaxy Note line as well, but even Samsung, a company hell bent on releasing as many smartphones as possible keeps their high-end lineup fairly simple. Sony, on the other hand, feel the need to release flagships for each half of any given fiscal year. We saw this with the Xperia Z, which was their flagship for the first half of 2013 and the Xperia Z1, their flagship for the second half of the year. The Xperia Z2 is Sony's flagship for the first half of 2014, and here come the first rumors surrounding the flagship for the second half of this year, the Xperia Z3.
According to rumors coming out of China, the Xperia Z3 is to feature a metal frame as well as PVD coating, which will give the device a stainless steel, mirror-like finish. Because the Xperia Z2 isn't shiny enough. Going with a metal design would be the first time that we've seen Sony move away from the glass design that debuted at the beginning of last year and has stayed with us all the way through to the Xperia Z2. Still, a change of pace would certainly be nice, as even the Xperia Z looks near identical to the Xperia Z2. The rumor has what looks to be one of the first parts for the device's build, but there's a good chance this is a part for some other Sony device.
As for specs, the Xperia Z3 – or whatever Sony see fit to name it – will feature a Snapdragon 805, a 1080p display, a 20.7-megapixel camera and 3GB of RAM. Unsurprisingly for Sony, this next Xperia Z device seems to follow the tried and true formula of older devices, but the omission of a QHD display is a little bizarre. Apparently to launch in August, this latest device would be Sony's flagship for the second half of 2014, but right not it's perhaps a little early to be talking about an Xperia Z3 in great detail.