Nokia collaborated up with Live Nation Canada – Canada's leader in live entertainment – a few years back for summer concert events through their "Nokia All-Access Correspondent" program. This year, Huawei is going to join the summer party – they announced today that they will begin to promote Huawei smartphones at major concerts events across all of Canada.
Huawei, a China company founded in 1987, is the largest telecommunications equipment maker in the world and operates in 150 countries. It is third largest manufacturer of smartphones, but has not had much presence in North America. In June 2011, Huawei signed a five-year agreement to donate services, equipment and technical expertise worth $1.4 million to Carleton University, in Ottawa, Canada. Now with this major sponsorship by Huawei, they are making a real commitment to bringing their name and products to Canada and its citizens…or should I say customers.
The "Make it Possible" campaign goes from coast to coast sponsoring live events in communities, on social media and mobile platforms as well. Concert goers will be eligible for all kinds of prizes, including tickets, concerts, and special engagements with world renowned artists performing in Canada. Sean Yang, President Huawei Canada said:
"We are excited to be working with a leader in the entertainment industry like Live Nation Canada to connect Canadians with the Huawei brand, and our Huawei smartphones. We also know that by offering an innovative, stylish and affordable alternative for Canadian consumers, our new smartphones will create excitement."
John May, EVP Sponsorship, Live Nation Canada responded:
"We're pleased to be partnering with Huawei as they launch their Canadian brand campaign. Huawei is now the third largest smartphone manufacturer in the world, and we believe there is tremendous opportunity for the Huawei brand in Canada. Combining the best of technology and music, the "Make it Possible" campaign will offer unique and unforgettable experiences for music fans from coast to coast."
There is no word on what concerts will be part of Huawei's sponsorship or what smartphones they will promote at the events. This should really help spread the Huawei name throughout Canada, especially since they are starting to build higher-end devices. Please hook up with us on our Google+ Page and let us know what you think about the Huawei brand – do you own one of their smartphones…as always, we would love to hear from you.