The World Cup starts next month and as such, the partnerships, endorsements and all are starting to really heat up. With Sony already working on bringing some of the World Cup 2014 spirit to their Xperia smartphone it’s no surprise that Samsung is going one bigger than that. The South Korean company will be sponsoring the England World Cup 2014 squad, which means lots of exposure for Samsung and free devices for the team and staff of the England team. This isn’t the first smart marketing move on Samsung’s part and we’re pretty sure it’s not going to be the last, either.
The English team and staff will be given devices, including the brand new Galaxy S5, and will more than likely be seen using them throughout the tournament. Some sort of TV advertisement is presumably on its way from Samsung as well. The South Korean giant has been involved in international sporting events before, using the 2012 London Olympics to get a little extra exposure as well as the recent Winter Olympics held in Sochi, where Samsung asked that Apple logos be covered up. Samsung continues to make excellent marketing moves that further their brand exposure, even partnering with high-end coffee firm, Illy.
Selfies have already been used by Samsung to great effect, even with the President of the United States, so we’re sure to be seeing some more of these with England soccer stars. Let’s hope that this time though, Samsung won’t be involving any officials of state that shouldn’t be used for advertising.
England’s World Cup Squad was recently announced, and with the tournament starting June 12th, we’re sure we’ll be hearing a lot more from Samsung on this front. After all, their Soccer-centric Galaxy Eleven campaign has been running for some time now, so we’ll be expecting even more of that with the World Cup showing on screens all over the world. Are you looking forward to the World Cup? Let us know who you’re hoping to win in the comments below!