You’ve definitely heard of the Hunger Games, however ever heard of ‘hunger marketing’? Chances are you haven’t, it’s a pretty new concept currently being championed by the Chinese manufacturer Xiaomi where device sales and resultant demand are racked up controlling the supply of said devices. In the latest news trickling in from Asia, a new ‘feat’ has been achieved by the ZTE Grand S II LTE which sold 50,000 units in around 58 seconds of sale time. Just to remind you, the Chinese manufacturer ZTE had announced their LTE handset – the ZTE Grand S II LTE – at the Mobile World Congress earlier this year.
Despite the hunger marketing strategy, the smartphone offers impressive specifications at a surprisingly good price point. The ZTE Grand S II LTE provides quad-band 2G connectivity, HSDPA+ 3G as well as LTE connectivity. The front of the device is graced by a 5.5 inch LCD display offering a full-HD 1920 x 1080p resolution display, which translates to an amazing ~401 ppi pixel density. Computing power is handled by the onboard quad-core Qualcomm Snapdragon 800/801 processor with 4 Krait 400 processors clocked at 2.3 GHz, while graphics are amply taken care of by the Andreno 330 graphics processing unit. An ample 2 GB RAM handles routine and gaming requirements, whereas 16 GB of internal storage is present as well. In terms of cameras, a 13 mega pixels (MP) primary shooter is present which records 1080p videos (at 30 frames per second), while a 2 MP secondary camera takes care of the occasional selfie and video calls. The device is powered by a Li-ion 3000 mAh battery, however details of talktime are as of yet unavailable. The device is being launched with Android 4.3 Jelly Bean, however an upgrade to the latest and greatest Android version – Android 4.4 Kit Kat is expected soon.
Despite the stellar sales figures, the Chinese website tMall reports that users are actually getting frustrated with the dearth of units available on retail. Hopefully the situation would improve soon enough. Does the ZTE Grand S II LTE excite you? Do let us know in the comments below.