In the ranks of Chinese OEMs Xiaomi is definitely one to keep an eye on, and one of the devices that seems to get a lot of attention is the Redmi. Though the device is talked about as a great option for those looking to save money in China, the device has not picked up much speed. That very well may change with the release of some color options that have some have been waiting for since before the official release.
Before Xiaomi's Redmi was launched in China, there were some leaked images of the device that depicted a white option. When Xiaomi finally launched the Redmi, there was no white option available. Finally, we have official announcement that the white Redmi is available for purchase. However there is a catch, it is only available in China.
The celebration being held by Xiaomi is not only bringing us a white Redmi device, we are also hearing word of a gold Xiaomi Mi3, and a red Xiaomi TV. Though there is still some questions you may have if you have been paying attention to the Redmi. Somewhere around March, CEO Lei Jun posted some images of the Redmi device on Weibo. These images were of the device in a pink and a yellow option, Jun asked if consumers liked these images. There is no word if these device colors are coming or if they didn't get quite the response Jun was looking for, but it was speculated that it is too late for them to launch new colors.
The Xiaomi Redmi has been around for about a year now, so why wait this long to launch the same device in new colors? One reason could be that they have no intention of releasing an updated version of the device this year, so to keep things somewhat fresh, they could just launch new colors. Things like this is what will surely set Chinese OEMs up for failure in the US, since we always want better. There is also no word if there will be an international version of the Xiaomi Redmi in white ever launched. The problem with that is currently it only supports TD-SCDMA, so they may very well just not launch an international version. Not to mention, again, that the device is last year's model with a color change.
If a company launched last years model in the US, and just changed the color options, would you buy it, or would you either stick with what you have or buy from a different OEM?