On the heels of Samsung's flagship Galaxy S5 Smartphone launch, it is no secret in the rumor mill that Samsung wants out of Android – biting the hand that fed and fatten them into one of the largest manufacturers of smartphones in the world. But Samsung wants to run and control everything, and can you really blame them – who doesn't want to run the entire show. Samsung may badmouth Apple at every turn, but in reality, Samsung envies Apple's control over the design and manufacturing of both the software and hardware. Samsung makes some great devices, but they are slaves to the Android O/S and rules that Google would like them to follow – and Samsung does not like to be told what to do…hence, they are pushing their Tizen O/S.
There is a problem trying to get the truth out of a big corporation, all we hear about them is what their press department wants us to hear. Unless you have been living under a rock these past couple of years, you know that Apple and Samsung have been locked up in many court battles. One of the side benefits to us is that documents are subpoenaed and some are made public – sometimes information is 'leaked' out giving us a glimpse into the thought process these companies are going through. Last week Samsung released some documents that showed what Apple really thinks about its Android competition. Then, this week, Apple returned the favor and released evidence that Samsung's tablet sales were less than they had claimed.
Internal documents leaked today allow us to delve into Samsung's thought process during the period 2011 – 2012 when they were written and here are a few of the highlights:
Samsung's biggest concern is Apple and how they could slow down their growth and stated, "Future success is dependent on blunting Apple."
The second observation was that Samsung is not a team player – they do not consider HTC and other Android manufacturers as an ally.
The third bit of news is that Samsung admitted that their biggest problems were that they were perceived as a "weak brand and low quality." There were documents that stated that carriers were more than three times likely to steer their customers to an iPhone than a Galaxy device.
Lastly, and most importantly, even though the growth of Samsung's Galaxy line of phones was due to the Android O/S, that the company had been planning for years to rid themselves of Android and use its own O/S.
If Samsung decides to do this, it could have a huge impact on the Android ecosystem and on Samsung's sales figures. Up until now they have use their Tizen O/S very sparingly in a few tablets for testing and on their Gear smartwatches. If Samsung wants to really wants to abandon Android and make a launch of their own O/S they would need the life blood of an O/S – applications to run on their devices. This will certainly be something to keep our eye on over the next couple of years.
Let us know what you think about Samsung leaving Android and developing their own O/S – what do you think the impact on the Android ecosystem would be and on Samsung sales if this were actually to take place…as always, we would love to hear your opinions.