Room 77, a new hotel booking start-up has apparently partnered up with Google to provide a better search results experience for users who are looking for Hotel accommodations through the search engine. You can currently use Google to search for Hotels and flights, but it's not as easy of a task as using something like Kayak or Priceline. When you use one of those search sites dedicated to serving up results for Hotel rooms and booking information, you get a tailored experience that is meant solely for what you're seeking. Google seems ready to improve the experience for users with this reported deal and hopefully we'll see it come to fruition sooner than later.
Right now Room 77 can be utilized via the web or through a mobile browser on your smartphone or tablet, or via the Room 77 app that's available on the play store. Since we already use Google for plenty of things anyway, it just makes sense to have an updated and more robust user experience for when we want to search for a place to stay when we're out of town. Google already has Hotel information built into Google Now cards, so once this deal with Room 77 is all said and done and usable by consumers, we might even get to have relevant information pop up through Google Now, at least it would seem like a good idea.
The partnership between Room 77 and Google should see the start-ups Co-founder and a good number of the staff joining on with Google to make this dream become a reality, although Room 77 will still maintain and control all of its patents and services which include their apps, website, and brand name. With this deal in place, soon travelers and jet setters will be able to easily and quickly find rooms and places to book an overnight stay(or three) while on the go. This could also make booking a hotel room easier through the use of Google's voice search function, making finding a place to sleep not only a simpler experience, but hands free as well. Have any of you ever used Room 77 before?