Anyone who has spent any amount of time on the Internet should know that Japan can let loose some pretty quirky commercials from time to time. It’s no different with Softbank‘s line of Otosan commercials promoting Sprint. The wacky commercials feature a dog named Otosan as the head of the Shitaro family, and it’s safe to say that they make for a pretty strange – albeit oddly mesmerizing – way to promote Sprint’s business overseas. They’ve proved to be incredibly popular over in Japan as well, so now Softbank is going to try to bring that level of oddity over to the US.
Starting tonight, the company will begin airing a new set of commercials pushing Sprint’s Framily Plan. The commercials have been tweaked for US audiences, but we can’t exactly say they’re any less weird after the changes. Instead of a dog in the patriarch position, this time it’s a hamster named Tom Frobinson. To make things just that much better, Tom Frobinson is voiced by Andrew Dice Clay.
Some of you who have never seen the original Otosan commercials probably didn’t believe us when we mentioned how weird they can get. Hopefully now you understand, but just in case you don’t, let’s take a look a couple more characters. There’s Heidi, the french-speaking daughter who somehow became friends with a group of animated birds. There’s also Gor-don, a punk rock “question authority” type who seems to have an affinity for ice cream and black lipstick – though, aside from the commercial introducing all of the characters, we haven’t seen much of him yet.
At the moment, the two commercials featured in this post are ready to begin showing, with the promise of more to come. Softbank and Sprint also claim to have a number of celebrity appearances on tap, which makes sense considering the Japanese ad campaign featured familiar faces such as Quentin Tarantino and Brad Pitt. Will be Sprint and Softbank’s Framily ad campaign be as big of a hit over here in the US? Only time will tell, but for now, head down to the comments section and tell us if the humor is right up your alley or if it misses the mark.