As usual with events, execs of HTC took part in plenty of interviews this week when they launched the new HTC One. Peter Chou, the CEO of HTC – who is also big on design and works closely with their designers – was interviewed about the company and how they can make a comeback. They ended 2013 with only 5% global marketshare in smartphones. Which is pretty far behind the 31% of Samsung and 16% of Apple. Those numbers are from Gartner’s research. HTC is looking to double that marketshare in 2014 to 10%. While that may seem like a small jump, and everyone wants to be #1, but small goals are easily attainable. And with them losing share each year, gaining 5% would be huge for them.
In order to do so, they’ll need to go ahead and put out some more mid-range and low-end devices. Which they’ve already put out a few under the Desire branding. Which have sold pretty well over in China, but it’s also a pretty big market over there so it’s kind of understandable for it to sell well over there. Hopefully we see the same results in other regions of the world. HTC also needs to release a tablet and some wearables. While some may think that tablets aren’t all that popular, look at the companies that have tablets and how well they are doing compared to those that don’t. Samsung and Apple have great tablets and they are leading the way with marketshare. While companies like HTC, and Motorola don’t and they are bleeding money. So they definitely need a tablet. As far as wearables go, we knew they were working on at least one smart watch. Since it was reported before and HTC is also a parter for Android Wear. So it’ll be interesting to see their Android Wear devices since they do have great build quality.
Can HTC double their marketshare to 10% this year? Let us know what you think in the comments below.