Earlier today we reported that starting on March 19th, which is tomorrow here in the U.S., that Google’s HDMI streaming dongle known as the Chromecast would be available to pick up in the UK. It’s now after 1 a.m. there, and the Chromecast is now officially on sale and can be purchased if you haven’t already imported one in from the US. The kicker here is, the UK isn’t the only country seeing the Chromecast show up for sale. Canada, and nine other countries within Europe also now have access to the wonderful little plug in device that allows access to all kinds of Google media content as well as various other applications for streaming video and music.
This is a big step for the Chromecast, as it hasn’t been available for sale officially outside of the U.S. since its release. That was last summer in July, so now around eight months later more regions are starting to get their first taste of this product. That is to say for the consumers that were waiting to grab in their area. We reported that we weren’t sure if the Chromecast would be available to buy through Google Play itself in the UK, but as it turns out Google wasn’t about to make it difficult for consumers there to get a hold of one and is allowing purchases via the Play Store web portal. It’s also available through other online retailers like Amazon, Currys, and PC World, and it costs £30 from all those retailers.
As for the other regions that the Chromecast is now available in, the sales we can presume are all through Google Play for now, while other brick and mortar retailers in those countries may pick up and sell the device at a later date. The nine EU countries that consumers can now buy the device in are Norway, Sweden, Germany, France, Italy, Spain, Denmark, The Netherlands, and Finland(Nokia and Rovio’s Home base!) Now that this awesome little device is up for sale, who’s buying one and what’s the first thing you’re going to use it for? Do I smell some consumers catching up on House of Cards Season 2 via Netflix? If not, you should. I’m only one episode in and already I’m addicted.