AT&T seems to be the only one changing their plans to be more competitive with T-Mobile, which was part of T-Mobile's strategy, so it's nice to see. Yesterday, T-Mobile announced they were doubling the data allowance on their entry level plans, while quietly stating that they are upping the price of their unlimited data plan from $70-80 per month. Which is still a great deal, mostly because you get unlimited data. And now, AT&T has announced that they are slashing $15 off their Mobile Share Value plan.
Basically what this means is that if you have one phone, we're looking at $65 per month for 2GB of data, unlimited calls, texts and 50GB of cloud storage as well as free international messaging. Adding a second line brings that up to $90. This is comparable to what you'd get from an MVNO like Aio, or Straight Talk. However Straight Talk throttles you after about 2.5GB instead of charging you extra or cutting you off. It's actually a really good deal, and better than you'd find on Verizon, by a long shot. If you don't get good service from T-Mobile or Sprint, AT&T is probably the best choice, especially with these new plans.
Additionally, AT&T has stated that these changes are for new and existing customers. It also doesn't matter how you got your phone, whether you bought it unlocked or from AT&T Next, you can still take advantage of this new plan from AT&T, well not new but cheaper plan. These changes will be going into effect Tomorrow, March 9th, 2014.
Many people ask me why I love T-Mobile so much, and this is one of the big reasons. They are forcing competition in the wireless space. Before Legere took over as CEO, AT&T, Verizon and even Sprint's plans were much higher. Now they've all come down at least a bit. Even Verizon, which is kind of surprising. This kind of back-and-forth competition between the carriers is something that benefits us all, especially when prices keep dropping. Everyone agrees with me right?
AT&T's press release is down below for those interested:
"AT&T OFFERS ITS BEST-EVER PRICING FOR INDIVIDUAL AND TWO LINE ACCOUNTS ON NATION'S MOST RELIABLE 4G LTE NETWORK
Plus, Customers Can Sign Up for 50GB of Cloud Storage at No Additional Charge
DALLAS, MARCH 8, 2014 â€" Last month, AT&T (NYSE:T) announced its best-ever pricing plans for families and small businesses and great international offers. Beginning Sunday, AT&T will extend savings to customers with one and two lines with the introduction of a new lower priced 2GB Mobile Share Value plan starting at $65 a month, which is $15 off the current 2GB plan for one smartphone with no annual service contract.
New and existing AT&T consumer and business customers will see great value in this plan, which includes unlimited talk and text, unlimited international messaging from the U.S. to the world- all on AT&T's award-winning 4G LTE network. AT&T customers may also sign up for 50GB of cloud storage at no additional charge.
Here's how it works
Additionally, AT&T recently added unlimited international messaging (text, picture and video) to all Mobile Share Value plans for no additional cost. Unlimited international messaging includes messages sent from the U.S., Puerto Rico and U.S. Virgin Islands to more than 190 countries for text messages and 120 countries for picture & video messages.
With Mobile Share Value plans, customers can choose to purchase a phone with AT&T NextSM (no annual service contract and get a new device every year for $0 down), bring their own device or purchase a phone at full retail price. Customers may also choose from a larger amount of data if needed.
"We're continuing the trend of offering more value to our new and existing customers. Not only are families and small businesses able to save more on their monthly data plans, we're now delivering that same great value to individual customers on the nation's most reliable 4G LTE network ," said David Christopher, chief marketing officer, AT&T Mobility. "We're delivering more savings for customers across the board – backed by award-winning customer service – with AT&T the value keeps getting better."
With 50GB of cloud storage from AT&T Locker, customers can keep more than 30,000 photos safe and secure in the network and access them across multiple connected devices. With AT&T Locker's cloud storage, customers can store photos, videos, music and documents.
And, for a limited time, all new and existing AT&T customers receive a $100 bill credit for each new qualified line of service added – whether a smartphone, tablet, feature phone, mobile hotspot or AT&T Wireless Home Phone.
To complement these great new plans, AT&T offers customers award-winning customer service. The company recently outperformed competitors for the second time in a row in studies measuring customer service and the wireless purchase experience. J.D. Power awarded AT&T the "Highest Ranked Customer Service Performance Among Full-Service Wireless Providers" and "Highest Satisfaction with the Purchase Experience among Full-Service Wireless Providers" in their 2014, Volume 1 studies.
Customers can learn more about the new plans and determine which plan is best for them from their myAT&T mobile application or by visiting www.att.com/moremobilesharesavings, or, for small businesses at att.com/bizmobileshare."