While Samsung is certainly giving Apple something to be worried about when it comes to their Galaxy S and Galaxy Note smartphones, they have a long way to go when it comes to tablets. When combating the iPad though, no Android manufacturer has really enjoyed that much success. Google’s own Nexus 7 has been a valiant effort and there’s no doubt the iPad Mini was born to compete with the budget minded tablet. Still though, the iPad is undeniably successful. One area in which Samsung is gaining a foothold however, is in emerging markets.
Throughout emerging markets, Samsung holds a little more market share when it comes to tablets than Apple. According to figures from Strategy Analytics throughout all of 2013, Samsung has 25% market share in Central-Eastern Europe, 22.8% of Latin America and 18.3% of the Africa-Middle East region. Compared to Apple, whom hold 22.5%, 22.3% an 17.7% market share in the same regions, Samsung is making gains. These figures are still pretty close, but they’re no less important for Samsung, and of course Android tablets in general. With the Galaxy Tab 3 line, Samsung offered some very decent tablets at fairly competitive prices, certainly ones a lot lower than the iPad and the iPad Mini. When it comes down to emerging markets, it’s all about price and it seems that Samsung managed to get that idea into their heads. The Galaxy Tab 3 7.0 and 10.1 for instance aren’t stunning pieces of hardware, but they’re fairly well-built and have a fairly robust feature set.
Apple, meanwhile, is producing devices like the iPad Mini that look massively overpriced when compared to tablets like the Nexus 7. Samsung’s own Galaxy Tab Pro line is going to be expensive, but for good reason. All of that power and high-resolution displays incur costs and Samsung is still very much out to make a profit. With the Galaxy Note line making waves thanks to the new Galaxy Note 3 and the Galaxy Note 10.1 – 2014 Edition, Samsung have what it takes to push things further and take on Apple head first.